In the first article, Preston D Lee discusses useful tips for beginning design bloggers and gives advice about how to avoid getting lost within the infinite wasteland of the internet among the endless number of other blogs. His tips all make plenty of sense; for a blogger to be truly successful, they must find their unique niche and exploit it with useful, attractive content that people want to read and will stay loyal to for the duration. If one hopes to come into the design blog space with repetitive, stolen, or boring content, they might as well not even come at all since no one will waste their time reading that crap; they are simply destined to fail. I have highly considered starting my own personal blog outside of this class and I know that if that day comes, I will remember these tips that Mr. Lee has given me because judging from his website, he knows what he is talking about.

The article From Small Ideas to Radical Service Innovation speaks on the labors that go into creating something completely new and inspiring. Although innovation is a constant, continuous aspect of the modern world, it does not mean that this process is easy; there is tons of decision-making and brain-storming and team work that goes into turning something from an idea into a successful physical entity and these people must work hard and be focused if they want to see their idea become a reality. When discussing radical service innovation, no one sees what goes on behind the scenes, all they see is the final product of countless hours of work, therefore this innovation is not so radical after all, it just seems that way to the consumer.

Jerry Uelsmann’s website is almost flawless, as well as his artwork. He creates the most beautiful, aesthetically pleasing works with his mastery of the photomontage technique. I appreciate that most, if not all, of his photographs are in black and white; it makes it much easier to focus on the subject and nuisances of each piece than if they were clogged up with colors. I also just love the layout of his website, it is both simple and complex simultaneously; one would think that if there were continuously changing pictures for both the background and the regular content it would be confusing and messy, but somehow he makes it work. There is always something new and interesting on his website no matter where you look, which I think is a hard thing to pull off.

Unfortunately, I was not able to access the first website about Paul Rand, the link would simply not load on my computer. However, I was fortunate enough to still learn a bit about Mr. Rand from Logo Design Love. He was an absolute innovator in the logo design field; he created some of the most highly recognized logos to ever exist. I really liked what he said about simplicity not being the goal; one does not start off to create something that is simple, especially with all the hard work and dedication they put into their work. However, if something does come out simple it is because it was well made and all of the kinks had been worked out of it. There is nothing wrong with simplicity, especially in business, if it gets the job done.

The Designboom interview of Michael Bierut was very insightful, I really liked a lot of the things he had to say about being a graphic designer and what it’s really like in the design world. I appreciated what he said about everyone wanting to build a rocket ship, but no one wants to build the launchpad. Some parts of design may not be the most fun or glamorous, but it is the result as a whole that matters, it is the successful launch of the rocket ship off the launchpad that matters, because every part works together and makes the whole experience possible. I also liked how he talked about the designer being an advocate for the people he designs for, it just makes the creator/consumer relationship seem a lot more intimate and less shallow.

The last related link was the TED Talk featuring Chip Kidd. He has a very extensive past in the field of design, specifically with designing book covers. He asks himself the question, “What do the stories look like?” and from this point he tries to create a face, an identity for each book. He speaks about trying to find the balance between not being too obvious and not insulting the reader/viewer with simplicity with not being too complex and overwhelming the reader/viewer. Finding that sweet spot, that perfect middle ground is what makes him good at what he does and I feel as though I will be able to take this lesson into the future and use it in my own career in more fields than just book cover design.