FA27 Sandy's Design in Mind

A curious student intrigued by all aspects of design, finding a way to express her curiosity to the world.

Final Review of Related Links — January 23, 2019

Final Review of Related Links

In the first article, Preston D Lee discusses useful tips for beginning design bloggers and gives advice about how to avoid getting lost within the infinite wasteland of the internet among the endless number of other blogs. His tips all make plenty of sense; for a blogger to be truly successful, they must find their unique niche and exploit it with useful, attractive content that people want to read and will stay loyal to for the duration. If one hopes to come into the design blog space with repetitive, stolen, or boring content, they might as well not even come at all since no one will waste their time reading that crap; they are simply destined to fail. I have highly considered starting my own personal blog outside of this class and I know that if that day comes, I will remember these tips that Mr. Lee has given me because judging from his website, he knows what he is talking about.

The article From Small Ideas to Radical Service Innovation speaks on the labors that go into creating something completely new and inspiring. Although innovation is a constant, continuous aspect of the modern world, it does not mean that this process is easy; there is tons of decision-making and brain-storming and team work that goes into turning something from an idea into a successful physical entity and these people must work hard and be focused if they want to see their idea become a reality. When discussing radical service innovation, no one sees what goes on behind the scenes, all they see is the final product of countless hours of work, therefore this innovation is not so radical after all, it just seems that way to the consumer.

Jerry Uelsmann’s website is almost flawless, as well as his artwork. He creates the most beautiful, aesthetically pleasing works with his mastery of the photomontage technique. I appreciate that most, if not all, of his photographs are in black and white; it makes it much easier to focus on the subject and nuisances of each piece than if they were clogged up with colors. I also just love the layout of his website, it is both simple and complex simultaneously; one would think that if there were continuously changing pictures for both the background and the regular content it would be confusing and messy, but somehow he makes it work. There is always something new and interesting on his website no matter where you look, which I think is a hard thing to pull off.

Unfortunately, I was not able to access the first website about Paul Rand, the link would simply not load on my computer. However, I was fortunate enough to still learn a bit about Mr. Rand from Logo Design Love. He was an absolute innovator in the logo design field; he created some of the most highly recognized logos to ever exist. I really liked what he said about simplicity not being the goal; one does not start off to create something that is simple, especially with all the hard work and dedication they put into their work. However, if something does come out simple it is because it was well made and all of the kinks had been worked out of it. There is nothing wrong with simplicity, especially in business, if it gets the job done.

The Designboom interview of Michael Bierut was very insightful, I really liked a lot of the things he had to say about being a graphic designer and what it’s really like in the design world. I appreciated what he said about everyone wanting to build a rocket ship, but no one wants to build the launchpad. Some parts of design may not be the most fun or glamorous, but it is the result as a whole that matters, it is the successful launch of the rocket ship off the launchpad that matters, because every part works together and makes the whole experience possible. I also liked how he talked about the designer being an advocate for the people he designs for, it just makes the creator/consumer relationship seem a lot more intimate and less shallow.

The last related link was the TED Talk featuring Chip Kidd. He has a very extensive past in the field of design, specifically with designing book covers. He asks himself the question, “What do the stories look like?” and from this point he tries to create a face, an identity for each book. He speaks about trying to find the balance between not being too obvious and not insulting the reader/viewer with simplicity with not being too complex and overwhelming the reader/viewer. Finding that sweet spot, that perfect middle ground is what makes him good at what he does and I feel as though I will be able to take this lesson into the future and use it in my own career in more fields than just book cover design.

Assignment 5: Book Sleeve —
Sandy Foley’s Review on Kaitlin Fehling’s Post “Digital Design Assignment 3” — January 15, 2019

Sandy Foley’s Review on Kaitlin Fehling’s Post “Digital Design Assignment 3”

Overall, I did like Kaitlin’s Photoshop presentation; I thought she did a good job finding unique patterns/textures to manipulate and picking an independent movie that was both not well known and that went along perfectly with the theme of her research presentation.

For her final connotative image, I understand what she was going for by using the circular pattern to depict how someone may feel as though they are spinning or losing control due to a social media addiction. However, with that being said, I feel as though I would have liked to see her do something a little different that may have had a more direct connotation, such as using the cloning tool to clone the media posts and paste them everywhere around the main character to show that she is completely surrounded by both her vanity and her obsession. I also would have liked to see her use a little more variety in the screen grabs she chose from the movie; I felt like they were almost all very similar and the woman was doing the same thing in many of them. More variety would have just given her more to work with, but overall I think this presentation was a great effort and she really captured the theme she was going for.

This image above relates to Kaitlin’s image, although they are not exactly similar, because they both show how someone can be so caught up in looking at their phone and tracking their social media presence that they don’t see the world around them and don’t care about anything else.

Assignment 4: Illustrator Basics —
Sandy Foley’s Review on Allison Leavey’s Post “Review: Design Observer on Luc Hudson” — January 10, 2019

Sandy Foley’s Review on Allison Leavey’s Post “Review: Design Observer on Luc Hudson”

I must say that I related immensely to this blog post by Allison; honestly, it reminded me much of my own post “Can you switch it on?” in the way that we both discuss the difficulty in allowing oneself to let creativity flow and trusting ourselves to create something great with “openness to creative methods” without letting ourselves be discouraged by the pressure to be perfect or to fulfill someone else’s expectations of originality.

She is a musician as I am an artist and I believe that when writing these reviews, we both thought about the fact that it is harder to strive for self-fulfilled excellence than it is to conform to society’s idea of creative genius. We both agree that one must trust their own artistic gut, in any creative form, and that this confidence in our abilities is what leads to true, unadulterated creativity. I believe that Allison hit the nail on the head with this post, because she spoke from a place of a genuine artist and explained her struggles that many other artists feel as well.

Creative intimidation must be put aside and an unpolluted space for imagination should be nurtured because as she said, “You start to be good when you enjoy it. You only improve when you trust your own creativity and mind”.

Assignment 3: Photoshop Basics —
Assignment 2 — January 6, 2019
The Future: Designing for Inclusion — January 4, 2019

The Future: Designing for Inclusion

I’ve always wondered how people with certain disabilities are able to function in society on a daily basis, such as how a person with dyslexia could navigate the internet or even simply a search engine. Or if a deaf person wants to go see a movie in theaters but there are no subtitles and they cannot read lips. And it is even much worse for the people who actually have these disabilities and must deal with these issues every single day than it is for me who just wonders about them. But the people who wonder about these issues are important too, such as Melanie Williams and Justine Lee, for they are those who design solutions to these problems to make the lives of these people better. To design for the future is to design for all those living on the earth, to create an all-inclusive experience for everyone.

Can you switch it on? —

Can you switch it on?

Adam Attas claims that creativity is not a switch, that generating creative outputs is not something one can control on a whim. I agree, but I believe that allowing oneself the space and patience to allow creativity to flourish is a choice that can be controlled, or switched on.

Painting is a passion of mine and most of the time I find it really hard to think of interesting ideas and put them onto the canvas the way I see them in my head. I am much too scared to be vulnerable and try a new technique that ultimately may not work out in my favor. What if the painting comes out really ugly and I hate it? What if the disappointment I feel causes me to lose inspiration to continue painting? The patience necessary to be vulnerable is what really matters in this situation; so, switch on the patience.

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